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BRAND HISTORY
Setting Sail
In 2013, Mr. Hao, the founder of ANCEL brand, started selling automotive diagnostic products. He discovered the value of automotive diagnostics for users' reliable diagnostic results and huge cost savings.
Refinement
In 2016, the ANCEL brand was founded and launched its first product: ANCEL AD310. The product quickly climbed to the top of the Amazon bestseller list and became one of the best-selling products. At the same time, Mr. Hao focuses on customer service. He focuses on improving customer service before and after the sale. As a result, the excellent reputation of ANCEL products has gradually spread.
Breakthrough
From 2017 to 2020, the ANCEL brand has successfully launched products for engine diagnosis, multi-system diagnosis and complete system diagnosis for gasoline vehicles as well as BMW, Volkswagen and other vehicles.In 2021, after nearly ten years of fine-tuning, ANCEL has taken a firm place in the field of automotive test equipment. Mr. Hao decided to expand the commercial field and gradually launched more professional products for technicians and other models, such as truck diagnostic equipment, car smoke detectors and other professional maintenance equipment.
The Future
In 2023, ANCEL increased its investment in professional maintenance equipment andlaunched new products, such as fuel injector cleaning equipment.In the future, ANCEL will continue to relentlessly promote product development and optimize vehicle diagnosis and maintenance results based on customer experience.
